Nestled in Downtown Milwaukee, our extensive collection of wedding dresses are sent here with pretty price tags from our luxury sister store: White Dress Bridal Boutique. With sizes ranging from 10-12 and a hand full of larger sizes starting at $1,000, no matter your style, size or budget, we can help you find “The One”! Pretty dresses, pretty price tags & a pretty damn good time! White Dress Off the Rack was awarded the "Best New Vendor" in 2021 by Wisconsin Bride Magazine.
Bringing you designer gowns at a fraction of the price, our extensive collection offers brides the unique opportunity to find their dream dress and take it home the same day.
YES! That means no shipping or waiting for 4-6 months for your dress to be made. Our off the rack sample gowns come from our sister store, White Dress Bridal Boutique, and are marked down 40% - 80%.
SPECIAL ORDER COLLECTION
At White Dress Off-the-Rack, we not only carry stunning off-the-rack bridal gowns, we also have our own core collection of made to order gowns featuring styles from Essense of Australia, Lillian West, and Adore by Justin Alexander. Browse our newest arrivals today!
Our goal is always to provide you with the most fun, personalized, and intimate experience. We offer a no-pressure, no-stress, and positive environment for all. Our expert stylists will be there from start to finish and walk you through the whole process. We’re right by your side cheering you on, dancing to the music, and crying happy tears when you find “the one”!
Check out some of our brides that had the greatest time finding their dream dress with us and joining our #otrbridetribe!
"This place is amazing! Everything from setting the appointment to purchasing my dress went seamlessly. They reached out prior to my appointment to ask questions about my style preferences, sent me a link to choose dresses I liked for them to pull and when we arrived Sarah had everything ready. She gave us a tour of the shop (which was beautiful!) and then let me pull a few more dresses from the racks to try on. She was patient, helpful, and accommodating as I tried on dresses. I couldn’t have asked for a better experience and ended up purchasing the perfect dress! Thank you so much!"
- Kellie S.
"The whole wedding dress shopping experience here was amazing! Mel was so helpful, kind and fun and was very helpful when it came down to narrowing it to the one! Me, my mom, SIL and best friend had so much fun with the experience and I’m so happy to say I found my dress at White Dress Off the Rack!!"
- Kayla P.
"Amazing experience! We were greeted and welcomed by Mel, she is very nice and made us feel at ease and comfortable. Very helpful and great personality! I would recommend this boutique. Thank you Mel!"
- Rose D.
