White Dress Off The Rack
Milwaukee's newest & coolest bridal shop
Established in early 2020, we are changing the way Milwaukee does bridal. By bringing you only designers, dresses and experience, all at an incredible price! Our extensive collection of wedding gowns comes from our main store and Milwaukee’s number one luxury bridal shop: White Dress Bridal Boutique. We get their sample dresses, mark them 40-80% off and help you find the dress of your dreams that is available for same day purchase.
That’s right babe, you could find “The One” today!
We’re all about pretty dresses + pretty price tags! White Dress Off the Rack was voted "Best New Vendor" in 2021 by Wisconsin Bride Magazine. We can’t wait to help you find your dream dress, and have a great time doing it!
Book your appointment
We’re here to cheer you on while we help you narrow down your style and preferences, and cry happy tears as we help you find “the one”.
Each appointment is personalized, one-on-one and intimate. From your favorite music playing in the background, the helpful knowledge and insight from our expert stylists, we are your forever hype girl during your wedding dress shopping experience.
Simply put, we love our job + we love our brides.
Meet your team
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BRIDAL APPOINTMENT | 60 mins | Complimentary
A fun + personalized dress shopping experience with our expert stylists to help you find a wedding dress that accentuates the best version of you. Due to the size of our space, four guests are welcome for this appointment.
ACCESSORY APPOINTMENT | 45 mins | Complimentary
If you’re still in the search for perfect accessories to style your dress with, we would love to style you. Whether you’re looking for all the sparkle or a more minimal look, our stylists are here to help you find the perfect jewelry, veil or headpieces to style your dress with.